your first pack, on us.

GET A COMPLIMENTARY TASTE OF NOAT. CRAFTED IN SWEDEN WITHOUT MICROPLASTICS.

1. Current habits

which nicotine products do you use?

For adult nicotine and tobacco users, 18+ only.

Cigarettes

Vapes

Pouches

Heated Tobacco

I don't use nicotine

NOAT is not for first-time nicotine users.

2. choose your flavour

select your trial pack

CHOOSE ONE FLAVOUR TO EXPERIENCE NOAT.
LIMIT ONE PACK PER PERSON.

3. Create an account

create your account

your noat account is the key to verified access, effortless shopping, and exclusive benefits.

noat is a pouch unlike any other.

a long, balanced release.

Each noat pouch contains nicotine, delivered smoothly for up to 60 minutes.

soft, pleasant mouthfeel.

Shapes to your gums. Feels like a cushion.

made without microplastics.

Less friction, softer mouthfeel.

ph-neutral, like your mouth.

Smooth nicotine release. Less burn.

tastes natural. not chemical.

NOAT is free from non-essential additives.

made with paper, not plastic.

A pack you can feel better about using.

how to noat.

step one.

push to open the pack. grab a pouch.

step two.

tuck the pouch between your gum and upper lip.

step three.

done? push to open the bin and dispose of the pouch.

faqs

What is in a NOAT pouch?

NOAT’s unique formulation is crafted with food-grade ingredients and nicotine. Our goal is to deliver a pouch that brings clarity to users, not hidden additives. Our specific ingredient list across all NOAT products is as follows: Oat & Plant fiber, water, vegetable glycerine, salt, erythritol, flavor, nicotine, sodium carbonate and sucralose.

Who is NOAT for?

NOAT is only for adults aged 18 years and older who are existing users of tobacco and nicotine products.

how many pouches are in a pack?

Each pack contains 20 pouches.

Why is NOAT ph-neutral?

By aiming to match the pH-level of the mouth, Noat pouches are designed to cause less burn and disruption in the mouth: Providing a nicotine alternative that’s easier for adult smokers to switch to. The pH-neutral nature of NOAT does not have any proven health effects, nor does it make NOAT safer or less corrosive than other nicotine pouch products.

Are NOAT pouches vegan and gluten-free?

Yes, NOAT pouches are both vegan and gluten-free.

How long does a pouch last?

Each NOAT pouch lasts up to 60 minutes.